Apr 29, 2024

Salesforce vs. HubSpot: Which CRM is Right for Your SMB?

Salesforce vs HubSpot—find which CRM fits your SMB for sales, marketing, and ease of use.

 Salesforce vs. HubSpot: Which CRM is Right for Your SMB?

For small to medium-sized businesses (SMBs) deciding between Salesforce and HubSpot can be a pivotal choice. Both CRMs offer robust functionalities tailored to streamline operations, boost sales, and enhance customer engagement. Here’s a detailed breakdown of each to help you determine which CRM system best aligns with your business needs.


Salesforce: Started as a CRM solution and expanded its capabilities in sales and marketing, Salesforce is recognized for its sales automation software. It excels in sales reporting and forecasting, supported by a modular system that can be tailored through additional packages for support and marketing.

HubSpot: Originally a marketing tool, HubSpot evolved into a comprehensive CRM offering outstanding inbound marketing tools. It is particularly known for its user-friendly interface and all-in-one capabilities that are more accessible to SMBs.

Key Feature Comparison

  • Sales Reporting & Forecasting
    • Salesforce: Offers highly advanced sales reporting and forecasting tools as part of its base offerings, making it suitable for those specifically looking for in-depth analytics.
    • HubSpot: While HubSpot provides advanced sales reporting and forecasting, these features require an upgraded paid plan.
  • Marketing Features
    • Salesforce: Features extensive marketing tools, but they are available through separate marketing packages which could increase overall costs.
    • HubSpot: Offers comprehensive marketing features even in its free and starter plans, providing excellent value for SMBs.
  • Ease of Use
    • Salesforce: While offering strong onboarding tools, Salesforce has a less intuitive initial layout which might require a steeper learning curve.
    • HubSpot: Known for its ease of use, HubSpot offers a more integrated dashboard and step-by-step guidance making it ideal for users who appreciate simplicity and integrated functionality.
  • Customization
    • Salesforce: Highly customizable, including coding capabilities which allow businesses to tailor the CRM extensively according to their specific needs.
    • HubSpot: Offers customizable workflows and automation; however, it provides limited coding capabilities compared to Salesforce.
  • Pricing
    • Salesforce: Known for its segmented pricing, Salesforce can become expensive as additional features and users are added. It charges per user per month with several tiers to choose from.
    • HubSpot: Offers a more straightforward pricing structure with a free plan that includes essential CRM features, making it more accessible for SMBs.
  • AI Features
    • Salesforce: Uses its proprietary AI tool, Einstein, to provide predictive analytics and smart insights, though integration may require higher-tier plans.
    • HubSpot: Integrates AI more seamlessly across all pricing tiers, offering generative AI, predictive analytics, and smart suggestions even to free-tier users.

User Experience and Integration

Both platforms provide robust onboarding processes; however, HubSpot is particularly noted for its user-friendly approach that helps new users navigate its system efficiently. Salesforce, while comprehensive, tends to have a more complex interface that can be less intuitive for new users.

App and Integration Ecosystem

  • Salesforce: Offers a vast array of apps through its App Exchange, allowing extensive customization and functionality tailored to very specific business needs.
  • HubSpot: While hosting fewer apps, HubSpot’s Marketplace is highly curated and user-friendly, ensuring that added apps integrate seamlessly without disrupting user experience.

Which CRM is Right for You?

Choosing between Salesforce and HubSpot ultimately depends on your specific business needs:

  • If your SMB requires detailed customization, extensive integrations, and in-depth sales analytics, Salesforce might be the better choice.
  • If you value ease of use, comprehensive marketing tools out of the box, and cost-effective pricing, HubSpot will likely serve your needs more effectively.

Both CRMs offer trial periods and free plans, allowing you to test their systems before committing, ensuring you can choose the CRM that best fits your business without upfront investment.


Salesforce and HubSpot both offer powerful features that can transform your sales and marketing efforts. By evaluating your current and future needs against what each CRM offers, you can make an informed decision that aligns with your strategic goals and budget constraints. For more detailed insights, read the full comparison here.